Behind The Scenes: Our Journey
From concept to contactless revolution
The Idea (2016)
It started with scribbled notes about "rounding up contactless payments" during a hackathon. Our founders envisioned microdonations becoming automatic.
Key Challenge:
Creating a system that worked with existing payment infrastructure
Prototype Phase (2017)
12 months of testing wearable devices with 3D-printed cases. We partnered with a major UK bank to develop the transaction linking technology.
Breakthrough:
Direct Debit integration solved the microtransaction fee problem
Pilot Program (2018-2019)
500 users tested the system across London, generating £18,000 in microdonations for 6 partner charities. The average donor gave £1.20 per day without noticing.
Key Finding:
Users preferred round-up donations over fixed amounts
National Launch (2020)
After securing FCA approval, we launched nationwide with 12 charity partners. Despite COVID, we saw 28,000 signups in the first 3 months.
Pivot:
Added virtual donation cards when physical distribution was limited
Today's Platform
Now processing over 1.2 million microdonations monthly, with features like charity switching, donation caps, and impact tracking.
Next Frontier:
Expanding to EU markets and loyalty integrations
The Team Behind The Tech
Sarah Chen
Founder & CEO
Raj Patel
CTO
Maria Gonzalez
Head of Charity Partnerships