Avoiding Crisis: Digital Giving Revolution
The Cashless Challenge
With cash donations declining 38% since 2018 (CAF UK Giving Report), charities face an existential threat. Our data shows:
- 72% of under-35s carry cash less than once a week
- Only 14% of spontaneous donations are now cash-based
- Charities report 22% drop in street collection income
The Contactless Solution
Donate The Change's platform provides three key advantages:
Habit Integration
Leverages existing payment behaviors rather than requiring new donor actions
Recurring Potential
Each donor gives an average of 4.7 times per month vs. one-time cash gifts
Fraud Reduction
Eliminates cash handling risks and provides full audit trails
Case Study: Bristol Food Bank
After implementing our contactless solution:
+214%
Increase in microdonations
62%
Of donors were new supporters
£28,500
Additional annual income
"The contactless option saved us during the pandemic when street collections were impossible. It's now our most reliable income stream." - Mark Williams, Bristol Food Bank Director
Getting Started
Charities can implement contactless giving in three steps:
- Assessment: Our team analyzes your donor base and payment flows
- Integration: Seamless setup with your existing fundraising systems
- Launch: Staff training and donor education materials provided